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Thursday, March 27, 2025
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TELUGU 100% LOVE
EDITOR'S PICK
Rating: ** 1/2
Naga Chaitanya, who charmed young viewers with his stylish and innocent looks in
Yem Mayam Chesaav, is back with another trendy film 100%
Love, directed by Sukumar who focuses on the mindset, attitude and
reservations of today`s youngsters who are confused about many things including
infatuation and relationships.
Sukumar, who earned appreciation for his debut film Arya, where the
hero was presented with a different characterisation. Even his second film
Jagadam was appreciated for realistic and natural feel, but his
Arya 2, a sequel to the hugely successful Arya, failed
to live up to expectations.
The film features the work of three Prasads.
Screenplaywriter Hari Prasad has done a good job in creating funny, fresh and
polished scenes. Even the dialogues are effective. Then, there is cameraman
Prasad, who has also done a fairly good job. Lastly, composer Devi Sri Prasad
has tried to give the best compositions.
However, the film, which could have been a well-made youthful entertainer,
suffers because of a slow narration in the second half and a confusing climax.
In the film, Balu is a bright student who is also ego-centric. His relative
Mahalakshmi comes to stay with them to persue higher studies on an invitation
from his father. She is not studious and takes Balu`s help in her studies. But
very soon she becomes a class topper and even eclipses Balu`s record.
This leads to ego clashes between Balu and Mahalakshmi who has now grown into an
assertive, thinking girl. Finally, both of them realise that they are made for
each other.
There is also an interesting subplot in the story, which deals with the
separation of their grandparents.
The highlight of the film is Tamanna. Audiences will be bowled by her looks and
her innocent expressions. Naga Chaitanya has really improved on his dialogue
delivery and to a certain extent, on his performance.
Dharmavarapu lends support by his comical performance. Naresh and Vijaya Kumar
too come out with decent performances. The technical department has worked in
tandem with the requirements of the director.
100% Love could have been a pleasant watch minus it`s second half.
