Actress Sonam Kapoor has been roped in as the brand ambassador of Swiss luxury watch manufacturer IWC Schaffhausen. Her association as the brand ambassador was announced on Tuesday via a statement.Read MoreI've stripped more than girls in 'I Hate Luv Storys': Imran
Bollywood actor Imran Khan, who plays a womaniser in his new film "I Hate Luv Storys", admits he has stripped more than the girls in the film. Read More
‘I hate luv storys’ is the
maxim Jay lives by. But as an assistant director to Veer, the most famous
romantic filmmaker of Indian Film Industry, Jay has little option but to live
with larger than life, glossy, cinematic love on an everyday basis. Things only
get worse when he is made to work under the new production designer on the
film… Simran, with whom he shares the strangest first encounter!
Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life; One that is rudely interrupted by Jay’s cynicism.
The turmoil’s of Jay and Simran’s life, is ironically interweaved with the Luv Story that they are working on…. But will Jay and Simran ever find their own Luv Story – go find it out in a theatre near you on 2nd July???
You will not hate this love story, a spoof on ace director
Karan Johar from his own production house. Hats off to Karan for daring to
produce a film that makes fun of his kind of cinema. Samir Soni steps into his
shoes with great ease in the film.
Director Punit Malhotra takes a pot shot at everything - designer sets, boy meets girl sagas, actresses singing in chiffon saris in the Alps - that made directors like Karan, Aditya Chopra and Kunal Kohli a name to reckon with in the industry.
In terms of content, nothing is new. But the treatment is fresh, the backdrop is interesting and it`s fun watching the romance brew between the lead pair Simran and Jay on the sets of a movie. Yes, the film is about the making of a love story where Simran works as an art designer and Jay as an assistant to highly successful director Vir Kapoor (Samir), known for his candy floss romantic sagas.
Imran Khan as Jay Dhingra and Sonam Kapoor as Simran fit the bill quite perfectly.
First time director Punit Malhotra proves his mettle by narrating a predictable story in such an interesting manner that you are hooked till the end.
A romantic by heart, Simran is contented with life. She is engaged to banker Raj, played by Sammir Dattani, and loves her job. But her life turns topsy turvy when the weird but funny, bratty but lovable Jay walks into her life as her assistant.
They have nothing in common. While Simran is highly disciplined, organised, professional and takes her work seriously, Jay is laid back and always late on the sets.
Yes, opposites attract here too, and they eventually fall in love.
The first half is pacy and director infuses enough energy in this otherwise predictable love story. But some scenes in the second half drag.
Another flaw in the film is that Imran is given too many dialogues to speak, but then he delivers them with just the right expressions. He suits the role of a spoilt brat perfectly and keeps tickling your funny bone. Especially when he breaks down like a girl while talking to his mom (Anju Mahendru) on phone.
Editing could have been better, but never mind.
In sum, the witty dialogues, on screen chemistry of the lead pair and performances of the supporting cast - Kavin Dave, Bruna Abdullah Aamir Ali and Pooja Ghai - make it a good watch.
Sonam may not have hits in her kitty so far, but this film should change things. In every scene, she complements Imran.
In terms of music, Vishal-Shekhar`s pacy numbers add zing to the narrative and background music adds a nice flavour to this predictable love story.
"I Hate Luv Storys" proves that one can make good film without lavish sets, foreign locales and mega budgets. In short, a commendable effort by the first time director.
You may not be a great fan of candy floss cinema, but do watch "I Hate Luv Storys"... it`s refreshing.