April 30, 2018
Bollywood star Ranveer Singh on Monday inaugurated a 'Ranveer
on Tour' train, which is in honour of his contribution to the increasing
popularity of Switzerland as a preferred destination for Indian tourists.
The train is on the Golden Pass Line, and has been launched by Switzerland
Tourism and the Swiss Travel System.
Ranveer is thrilled.
"The
'Ranveer on Tour' train is not just transport, but an unforgettable journey that
takes you on a panoramic journey of Switzerland.
"Looking through the
huge panoramic windows of the train is a feast for the eyes as you drink in the
beautiful views of tall mountains, green valleys and endless vineyards.
"I still remember being completely mesmerised on my first train ride last summer
and I hope all our esteemed travellers enjoy this incredible ride as much as I
did," the "Padmaavat" star said in a statement.
The train has been
branded with pictures of the actor.
The ride offers views of the changing
landscapes of the Lake Geneva Region, and will take its passengers from
Montreux, through the Unesco world heritage vineyards of Lavaux and the Jura
mountains to the Bernese Alps.
Martin Nydegger, CEO, Switzerland Tourism
said the Indian market is fundamentally important for them.
"In 2017,
activities to promote Switzerland in India have resulted in a strong increase of
23.4 per cent in overnights," Nydegger said, adding that the campaign with
Ranveer as brand ambassador has contributed to the success.
According to
Maurus Lauber, CEO, Swiss Travel System, the number of Indian travellers using
the Swiss Travel Pass has doubled since 2013. With the Golden Pass Panoramic
train named after Ranveer, Lauber hopes more Indians will be inspired to travel
on the route.