March 18,2018
Saket Chaudhary's directorial "Hindi Medium" is set to release in
China, where Bollywood superstar Aamir Khan's fan base multiplied with the
success of his film "Dangal". The director thinks everyone owes Aamir for
showing "initiative and vision" in taking Hindi cinema to a new audience.
After Aamir's "Secret Superstar" and Salman Khan-starrer "Bajrangi
Bhaijaan", "Hindi Medium" will be the third Indian film to release in China this
year. The Irrfan Khan-starrer will hit the screens in China on April 4.
Does Chaudhary think his film will be able to do better business than
Aamir's films?
"I think all of us owe Aamir Khan for showing an
initiative and vision in taking Hindi cinema to a new and large audience.
Without 'Dangal', the Chinese audience may have not been familiar with the new
Hindi cinema emerging here that blends entertainment with strong social themes,"
Chaudhary told IANS in an email interview.
"'Secret Superstar' has
established that even smaller Hindi films have an opportunity there. We would
like 'Hindi Medium' to do well and continue the trend. We are a continuation,
not a competition," he added.
"Hindi Medium", a comedy-drama, is about a
Delhi-based rich couple who go out of their way to give their daughter the best
education so that the elite accept her. In the process, India's education system
is brought under the spotlight.
For Chaudhary, it's not "so much" about
the size of the market, but about reaching a new audience and how they connect
to the story.
What surprised the film's team was the similarities
between Indian and Chinese parents.
"Both have an obsession with
education as a means of social mobility and also their desire to learn English
in order to be a part of the global economy. So we are excited to see how the
Chinese audience connects," said the director.
"Hindi Medium", which
released in India last year, was a commercial success in home country.
Superstar Shah Rukh Khan, who worked with him on films "Phir Bhi Dil Hai
Hindustani" and "Asoka", was also one of the many celebrities who heaped praise
on the director for "Hindi Medium".
"After he saw 'Hindi Medium', he
called me to tell me how much he liked it. I would love to direct him.
Hopefully, I'll have a script soon that I can take to him," he said.
"Hindi Medium" is also getting a sequel, but Chaudhary won't be helming it
despite all the praise and success.
"For me, the most important reason
to make a film is because I believe it's a compelling story that impacts me
while making it and impacts the audience while watching it.
"I have no
interest in cashing in on success. The most important aspect of making a film
for me is the challenge it offers. So, I'm looking at ideas that do exactly
that," he said.
But Chaudhary, who directed the sequel to the 2006 hit
film "Pyaar Ke Side Effects", has "nothing against sequels".
"The story
of 'Shaadi Ke Side Effects' was an idea that occurred independently. But for
marketing purposes, it seemed better to mount it as a sequel. It didn't have the
same impact commercially but I'm very proud of the themes and ideas it
explored," he said.
As of now, he is working on a script for filmmaker
Sajid Nadiadwala.