Mahesh Babu named brand ambassador of Protinex
Chennai
February 27, 2017
Superstar Mahesh Babu has been roped in as the ambassador for
the protein brand Protinex.
In line with its mission ‘to educate Indians
about the relevance of protein daily', Mahesh Babu will be the face of the brand
and would feature in its key brand campaigns and initiatives, read a statement.
"In today's busy lifestyle, protein is an important nutrient for growth and
maintaining an active lifestyle. In fact, I make sure that my daily diet has
adequate protein, and Protinex is a key enabler to achieve this," said Mahesh
Babu.
Commenting on this endorsement, Himanshu Bakshi, Director-
Marketing, Danone India said: "More than 70 per cent urban Indian diets are
protein deficient, in fact 93 per cent of Indians are unaware of their ideal
protein requirement and believe that they are getting enough protein in their
diet.
"South is a highly penetrated region for health food drinks
category with multiple established brands. With the intent to reach as many
people as possible, Telugu superstar Mahesh Babu was an obvious choice. He is
widely admired by audience across age groups and reasonates very well with
brand's promise," Bakshi added.
Chennai
February 27, 2017
Superstar Mahesh Babu has been roped in as the ambassador for
the protein brand Protinex.
In line with its mission ‘to educate Indians
about the relevance of protein daily', Mahesh Babu will be the face of the brand
and would feature in its key brand campaigns and initiatives, read a statement.
"In today's busy lifestyle, protein is an important nutrient for growth and
maintaining an active lifestyle. In fact, I make sure that my daily diet has
adequate protein, and Protinex is a key enabler to achieve this," said Mahesh
Babu.
Commenting on this endorsement, Himanshu Bakshi, Director-
Marketing, Danone India said: "More than 70 per cent urban Indian diets are
protein deficient, in fact 93 per cent of Indians are unaware of their ideal
protein requirement and believe that they are getting enough protein in their
diet.
"South is a highly penetrated region for health food drinks
category with multiple established brands. With the intent to reach as many
people as possible, Telugu superstar Mahesh Babu was an obvious choice. He is
widely admired by audience across age groups and reasonates very well with
brand's promise," Bakshi added.
Tags: Mahesh Babu