January 12, 2018
Director Mohit Suri along with EMI Records India on Friday
announced the launch of VYRL Originals to promote independent singers, music
producers, lyricists and composers.
The property will see the release of
one song every month which will launch simultaneously across music streaming
services worldwide and on radio.
It aims to bridge the gap between film
and non-film music.
Suri will be curating and mentoring every aspect of
each track that is being produced. Right from the composers, lyricists to the
singers, each of them will be carefully worked on and handpicked by the director
himself.
"I hear songs from so many talented musicians that don't always
get a chance to be featured in Original Soundtracks. With VYRL Originals, we aim
to provide a platform for independent music artistes to showcase their music and
add to the whole independent music scene here," Suri said in a statement.
"The songs will get the same treatment and level of production any film song
would get and that's what gives it even more potential to grow," he added.
The first track launched under VYRL Originals is "Teri Yaad", composed by
Ajay Vas and sung by Yash Narvekar, who is best known for singing "Mere Dil
Mein" from Suri's film "Half Girlfriend".
"Teri Yaad" is a contemporary
love ballad which carries the baggage of emotional pain.
The track has
been produced by Bollywood music producer Abhijit Vaghani, who has produced
music for films like "Bajrangi Bhaijaan" and "Airlift".
Vaghani said: "In
a landscape where Bollywood is considered the ultimate platform, it takes a huge
amount of effort to promote independent artistes."
"I've been a music
producer in Bollywood for over two decades now, my long association with Mohit
Suri led them to me. I believe in promoting all kinds of talent when it comes to
music -- they need to be heard -- the process needs to start."
With this
project, he knows he will be able to "help put this process in place and in turn
I will be able to showcase my own expertise on an independent platform away from
Bollywood".