I was told to create scandal to promote film: Advani
Mumbai
October 16, 2017
Bollywood filmmaker Nikkhil Advani, who recently produced
Farhan Akhtar starrer "Lucknow Central", says the marketing team asked him to
create a scandal involving Farhan to promote the film.
The producer, who
was present at a panel discussion along with two young producers at the 19th Jio
MAMI With Star, said this when he was asked if marketing creates pressure during
film promotion or if marketing overpowers creativity.
Nikkhil said: "I
got a call from the marketing person saying Kangana's scandal is going on, tell
Farhan to do a scandal. This is an actual conversation!
"Farhan has to
have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and
they were like 'do any scandal but we need it'."
He added: "I don't
understand it at all. How can I approach Farhan and say 'hey let's do a scandal,
otherwise no one will watch our film'."
The panel discussion was also
attended by Vikramaditya Motwane and Prerna Arora.
Mumbai
October 16, 2017
Bollywood filmmaker Nikkhil Advani, who recently produced
Farhan Akhtar starrer "Lucknow Central", says the marketing team asked him to
create a scandal involving Farhan to promote the film.
The producer, who
was present at a panel discussion along with two young producers at the 19th Jio
MAMI With Star, said this when he was asked if marketing creates pressure during
film promotion or if marketing overpowers creativity.
Nikkhil said: "I
got a call from the marketing person saying Kangana's scandal is going on, tell
Farhan to do a scandal. This is an actual conversation!
"Farhan has to
have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and
they were like 'do any scandal but we need it'."
He added: "I don't
understand it at all. How can I approach Farhan and say 'hey let's do a scandal,
otherwise no one will watch our film'."
The panel discussion was also
attended by Vikramaditya Motwane and Prerna Arora.
Tags: Nikhil AdvaniLucknow Central