'Lipstick Under My Burkha' success a win for cinema: Ekta Kapoor
Mumbai
July 27, 2017
Ekta Kapoor, presenter of Prakash Jha's production "Lipstick
Under My Burkha", says the film's success is a win for cinema.
Is the
film's success a victory against the censor board and the society?
"I
came into films a few years ago. I was in TV before. My personal belief was that
everyone tells you how films are. But sometimes, films just have their own way
to reach the audience if they are good. I think it's (the film's success) such a
big win for cinema," Ekta said here on Wednesday.
Talking about the
struggle the makers of the film, which amassed Rs 1.22 crore on its opening day,
had to face, she said: "There were two struggles happening simultaneously. One
was the censor board and the other was the film's release. People in the
industry said that this film won't earn beyond Rs 20 lakh on the first day of
its release."
"And that the film will not last long in theatres. I was
feeling bad because if this movie didn't get good numbers then more films like
these won't be made. People would never even think of these kind of films."
"Alankrita Shrivastava (director) has presented such a sensitive subject in
a very entertaining way which people are enjoying and thinking as well," she
added.
Why did she choose to support this film?
"It wasn't a
producer's decision. I decided to back this film because it gave me happiness.
It was very important for me to release this film because it is a great film and
this is the first time that women got a chance to tell their story. And as a
female professional, if I wouldn't have released this film, I would have hated
myself for it," she said.
The film, starring Konkona Sen Sharma, Ratna
Pathak, Aahana Kumra and Plabita Borthakur, released on July 21.
Mumbai
July 27, 2017
Ekta Kapoor, presenter of Prakash Jha's production "Lipstick
Under My Burkha", says the film's success is a win for cinema.
Is the
film's success a victory against the censor board and the society?
"I
came into films a few years ago. I was in TV before. My personal belief was that
everyone tells you how films are. But sometimes, films just have their own way
to reach the audience if they are good. I think it's (the film's success) such a
big win for cinema," Ekta said here on Wednesday.
Talking about the
struggle the makers of the film, which amassed Rs 1.22 crore on its opening day,
had to face, she said: "There were two struggles happening simultaneously. One
was the censor board and the other was the film's release. People in the
industry said that this film won't earn beyond Rs 20 lakh on the first day of
its release."
"And that the film will not last long in theatres. I was
feeling bad because if this movie didn't get good numbers then more films like
these won't be made. People would never even think of these kind of films."
"Alankrita Shrivastava (director) has presented such a sensitive subject in
a very entertaining way which people are enjoying and thinking as well," she
added.
Why did she choose to support this film?
"It wasn't a
producer's decision. I decided to back this film because it gave me happiness.
It was very important for me to release this film because it is a great film and
this is the first time that women got a chance to tell their story. And as a
female professional, if I wouldn't have released this film, I would have hated
myself for it," she said.
The film, starring Konkona Sen Sharma, Ratna
Pathak, Aahana Kumra and Plabita Borthakur, released on July 21.
Tags: Ekta KapoorRatna PathakKonkona Sen SharmaLipstick Under My Burkha