Regional Indian films not threatened by foreign movies: Prasoon Joshi
New Delhi,
Jan 11
Lyricist, screenwriter and ad guru Prasoon Joshi says the
regional film industry in India has nothing to worry about even if there's a
growing demand for global content in the country.
'Whilst there will be a space for global content, the
local regional content programming too will see consumption, and quality benchmarks
go on an upward swing,' Joshi told IANS over an email from Mumbai.
Joshi, who pens socially relevant songs and poetry off and
on, also pointed out that Indian films have a different texture which is not
linear.
'Though one part of Bollywood talks like a linear storyteller,
the other is a spectacle... People are more interested in the representation
of the scene than where the scene is leading to,' added the National Award-winning
lyricist.
Joshi is working with 'Neerja' director Ram Madhvani
on an action web series titled 'Bodhidharma: Master of Shaolin'. It
is based on the story of a warrior prince of the sixth century who became the
founder of the Shaolin Temple in China and the founder of martial arts. The
show is one of the Indian original shows for Amazon Prime Video.
Joshi is happy to embrace the online world with the series.
He says India will take to digital culture sooner than later.
'India takes to transformation and assimilation naturally
and while sure there are miles to go till we can have all parts of the country
linked, but it's good to see the change taking shape,' said the lyricist
of songs like 'Chand Sifarish' and 'Maa'.
Extending support to Prime Minister Narendra Modi's decision
to demonitise Rs 500 and Rs 1,000 currency notes to curb black money, Joshi
said things will get better in the times to come.
He said: 'The initial discomfort of lack of disposable
money is evident. But the growing comfort with digital too is increasing. But
I am positive that, coupled with other measures, our industry too will we see
the long-term benefits of demonitisation.'
On the work front, Joshi says he is working on two scripts
and 'at the right time I am sure you will hear more'.
New Delhi,
Jan 11
Lyricist, screenwriter and ad guru Prasoon Joshi says the
regional film industry in India has nothing to worry about even if there's a
growing demand for global content in the country.
'Whilst there will be a space for global content, the
local regional content programming too will see consumption, and quality benchmarks
go on an upward swing,' Joshi told IANS over an email from Mumbai.
Joshi, who pens socially relevant songs and poetry off and
on, also pointed out that Indian films have a different texture which is not
linear.
'Though one part of Bollywood talks like a linear storyteller,
the other is a spectacle... People are more interested in the representation
of the scene than where the scene is leading to,' added the National Award-winning
lyricist.
Joshi is working with 'Neerja' director Ram Madhvani
on an action web series titled 'Bodhidharma: Master of Shaolin'. It
is based on the story of a warrior prince of the sixth century who became the
founder of the Shaolin Temple in China and the founder of martial arts. The
show is one of the Indian original shows for Amazon Prime Video.
Joshi is happy to embrace the online world with the series.
He says India will take to digital culture sooner than later.
'India takes to transformation and assimilation naturally
and while sure there are miles to go till we can have all parts of the country
linked, but it's good to see the change taking shape,' said the lyricist
of songs like 'Chand Sifarish' and 'Maa'.
Extending support to Prime Minister Narendra Modi's decision
to demonitise Rs 500 and Rs 1,000 currency notes to curb black money, Joshi
said things will get better in the times to come.
He said: 'The initial discomfort of lack of disposable
money is evident. But the growing comfort with digital too is increasing. But
I am positive that, coupled with other measures, our industry too will we see
the long-term benefits of demonitisation.'
On the work front, Joshi says he is working on two scripts
and 'at the right time I am sure you will hear more'.
Tags: Prasoon JoshiNeerja