Hyderabad, June 22

Filmmaker Puri Jagannadh's next Telugu directorial with actor Varun Tej has been titled "Loafer", and will go on floors here from July 1.

This project will be Varun's first commercial film, according to producer C. Kalyan.

"Besides being a regular Puri Jagannadh entertainer, the film will be high on motherly sentiment and action. It will be Varun's first stint at doing something commercial for the masses. We're planning to release it during Dussehra," producer Kalyan told IANS.

Starring newbie Disha Patani, the film will be predominantly shot in Jodhpur and Rajasthan.

"We plan shoot non-stop for three months from July 1. The plan is to wrap up the film by September," he said.

"Loafer" joins Jagannadh's long list of quirky titles such as "Pokkiri", "Idiot" and "Desamuduru".