"A lot of rumours were coming up for some time now;
so we thought we should put these speculation to rest. We
made the announcement without a fixed date so we could at
least give a brief insight to people as to what the show
is going to be like. But calling it also a marketing strategy
would be wrong," he said.
If movies are about box office collections, television
shows are about TRPs, but Aamir refuses to be dictated by
any such thing.
"I would want more and more people to watch my show
just like my films, but that doesn't mean I will add something
extra to increase the TRP. I would rather focus on the subject
and grab eyeballs. I can't think of adding 'masala' or anything
in the format for TRPs. I am sure our TRPs will be good,"
He added: "I don't understand these terminologies.
I don't know what USP means. I am not a very good marketing
person. I just know my prime responsibility is to make way
into people's heart."
Aamir is not the first big Bollywood star to bow on small
screen. From Amitabh Bachchan and Shah Rukh Khan to Preity
Zinta and Madhuri Dixit, all have made their presence felt
on TV in the last one decade.
Known as Mr. perfectionist in Bollywood Aamir says, "I
do not think my entry on television is late. I feel everything
has a right time. My venture into television is not calculative.
There is nervousness, but I am excited and charged up about
"I was sure that if I would do something on television
then it has to be different...it has to be something that
will connect with the audience."
What next after television?
"I would want to write a book some day. I would want
to pen down my personal journey, my experiences. I would
want to write an autobiography some day in future,"
said the actor, who is a voracious reader.
The 46-year-old brought the change in promotional activities
of movies with his Oscar nominated home production "Lagaan:
Once Upon A Time" in 2000 and rest is history.
"I am not a marketing guru, I think it is nothing
but common sense. I make things that I am excited about;
so naturally I would want more and more people to see it,"
Aamir told IANS.
"I want to reach out to the maximum number of people
to let them know, to make them aware (about my films), but
ultimately it is their personal choice whether they want
to see my film or my TV show now. But I always try to reach
and connect with the masses," he added.
In his over two-decades-long career Aamir has seen both
highs and lows. After facing flak for "Mann" and
"Mela", Aamir reinvented himself as a thinking
actor-filmmaker and has given the industry cinematic pieces
like "Tare Zameen Par", "Peepli Live",
"Dhobi Ghat" and "Delhi Belly", which
are high on creativity.