"Marketing is not just about spending money. Whether
they are small-budget films or big budget films, it is important
to make people aware of the USP of the film. You need to
bring out that potential and think out of the box on how
to make people aware about the film," Farhan said.
"It is very important to reach out to as many people
as possible because so much is going on constantly. So much
information is already available through television, mobile,
iPads etc. It is important to break through the clutter
and reach out to the audience," he added.
The son of veteran lyricist Javed Akhtar and actress and
writer Honey Irani, Farhan's entry into Bollywood with the
2001 blockbuster "Dil Chahta Hai", which starred
Aamir Khan, Akshaye Khanna and Saif Ali Khan, reformed the
He continued it with "Lakshya" and "Don".
When he decided to walk around and face the camera for "Rock
On", he earned points for his performance.
While Shah Rukh Khan, Priyanka Chopra and Boman Irani reprise
their roles as Don, Roma and Vardhan respectively, "Don
2" also has some additions in the cast - Lara Dutta,
Kunal Kapoor and model Sahil Shroff.
Underlining the highlights of "Don 2", Farhan
says it doesn't have any similarity whatsoever to the part
"The new film is very different from the previous
one. It's a whole new story and whole new chapter of the
evolution of Don as a character. I have had the chance to
work with some amazing actors and had a lot of fun making
it," he said.
"Primarily the film has been shot in Berlin, Malaysia
and also in Mumbai. One would get to see a lot more action
sequences than the previous one. You will see more of quickpaced
action in the film with a real and gritty backdrop. It was
really hard because 'Don' is already an established franchise,"
Like "Ra.One", Farhan will release "Don
2" in both 2D and 3D format.
"It has been a wonderful experience converting the
film into 3D. Reliance MediaWorks had shown us a wonderful
demo of the format after which we decided to convert the
film. Everyone on board worked together and the film has
worked out nicely," said Farhan.
"However, the audience is still very selective when
it comes to 3D. This format has been around, probably since
1980s; however, somehow it was not up to the mark. Now with
technological advancements, the standard has reached a certain
level where we can use it more appropriately. I think a
lot can still be done towards this," he added.