He had earlier appeared on "Taarak Mehta Ka Ooltah Chashma"
and also featured in an episode of "Crime Patrol"
to promote "Aakrosh", a film about honour killings.
The trend was started by Abhishek Bachchan when he appeared
on the hit series "Balika Vadhu" to promote his 2008
release "Drona". In recent times, Akshay Kumar joined
the cast of "Sasural Genda Phool" for the marketing
of "Khatta Meetha"; Salman Khan appeared on Colors'
soap "Laagi Tujhse Lagan" for his recent mega hit
"Dabangg"; and Neetu and Rishi Kapoor featured on
SAB TV's comedy show "Tarak Mehta Ka Ulta Chashma"
to introduce their film "Do Dooni Chaar".
Promotion strategy notwithstanding, Ajay says "Golmaal
3" is a fulsome Diwali treat to the audience and what sets
it apart from the last two instalments of the brainless comedies
is that this time they have a story to tell.
"The only intention of making sequels of 'Golmaal' is
to entertain people, not to find logic. We planned to release
it during Diwali because that's the festive season and people
want to enjoy a movie with family. That's why we try keeping
"There is a very interesting story this time. It's complicated
in the sense that there are two groups and how they fight and
get together. There is a nice emotional angle to it. With laughs
throughout the movie, somewhere it touches your heart and again
resumes to be a full-fledged comedy," said Ajay.
Talking about his character, he said: "My character is
little crazy and mad. He has got a bad temper, which makes the
character completely different from the first two. That's why
the character is given a very edgy look."
The actor says in real he is not at all like the character
in the movie. "I am not a mad person. That character is
too short tempered."
The ensemble cast also includes actor Kareena Kapoor. "In
this film we needed more characters. Kunal has done a good job
in the film," said Ajay.
The national award winning actor, who featured in three different
movies this year - comedy "Atithi Tum Kab Jaoge?",
political thriller "Raajneeti" and underworld saga
"Once Upon A Time In Mumbaai" - has always garnered
rave reviews for his varied performances.
"I feel I am very lucky because firstly I got to work
in different genres with good directors at the right time. Secondly,
I am very happy that people have liked those films. So, I can
do different genres and I think acting keeps getting better
with experience," he said.