Ayushmann, Bhumi to endorse value retail chain
Mumbai
April 28, 2018
Bollywood actors Ayushmann Khurran and Bhumi Pednekar, who
have starred together in "Dum Laga Ke Haisha" and "Shubh Mangal Saavdhan", have
been roped in as brand ambassadors for value retail chain V Mart.
The
actors' strong connect with the aspirational and young middle-class families
makes them a perfect fit for the brand, a statement said.
"The value
retailer is taking fashion to the hinterland of the country, where the actual
India resides. It offers the best of styles and trends for all age groups under
one roof. I love the menswear collection at V-Mart as it offers a great mix of
trends and value-pricing, making it a great destination for affordable fashion
shopping," Ayushmann said in a statement.
Bhumi was impressed by the
chain's reach in the tier-2, 3 and 4 towns in India.
"It is really
exciting to be associated with a brand which is providing latest fashion trends
to the young and aspirational middle-class residing away from the metros," she
said.
The brand campaign is designed by Dentsu Impact.
Snehal
Shah, Senior Vice President - Marketing and Operations, V-Mart Retail Ltd, said:
"We are super excited to associate with young talents like Ayushmann and Bhumi.
We are a brand that believes in hard work, understands the requirements and
dreams of the country that resides outside the reach of metros.
"It is
these beliefs and values which make both Ayushmann and Bhumi a great fit to
represent us as our brand ambassadors. Making their way into the tinsel town
through sheer hard work and talent, their stories are what connects and
resembles with the millions enduring through daily struggle and yet daring to
dream big."
Mumbai
April 28, 2018
Bollywood actors Ayushmann Khurran and Bhumi Pednekar, who
have starred together in "Dum Laga Ke Haisha" and "Shubh Mangal Saavdhan", have
been roped in as brand ambassadors for value retail chain V Mart.
The
actors' strong connect with the aspirational and young middle-class families
makes them a perfect fit for the brand, a statement said.
"The value
retailer is taking fashion to the hinterland of the country, where the actual
India resides. It offers the best of styles and trends for all age groups under
one roof. I love the menswear collection at V-Mart as it offers a great mix of
trends and value-pricing, making it a great destination for affordable fashion
shopping," Ayushmann said in a statement.
Bhumi was impressed by the
chain's reach in the tier-2, 3 and 4 towns in India.
"It is really
exciting to be associated with a brand which is providing latest fashion trends
to the young and aspirational middle-class residing away from the metros," she
said.
The brand campaign is designed by Dentsu Impact.
Snehal
Shah, Senior Vice President - Marketing and Operations, V-Mart Retail Ltd, said:
"We are super excited to associate with young talents like Ayushmann and Bhumi.
We are a brand that believes in hard work, understands the requirements and
dreams of the country that resides outside the reach of metros.
"It is
these beliefs and values which make both Ayushmann and Bhumi a great fit to
represent us as our brand ambassadors. Making their way into the tinsel town
through sheer hard work and talent, their stories are what connects and
resembles with the millions enduring through daily struggle and yet daring to
dream big."
Tags: Ayushmann KhurranaBhumi PednekarDum Laga Ke HaishaShubh Mangal Savdhan