April 20, 2018
Actor Diljit Dosanjh has been roped in as brand ambassador
for the menswear of fbb, a fashion retail format from Future Group.
He
will promote the entire men's range -- casual, sports, ethnic, formal and party
collection, read a statement to IANS.
"Fashion is one's own style
statement. The clothes you wear are an extension of your personality. Through my
association with fbb, I will explore different styles and hope my fans are
inspired to discover fashion that defines their personality," Diljit said.
On the association, Rajesh Seth, Chief Operating Officer at fbb, said:
"Diljit represents today's youth and connects seamlessly with fbb's target
audience. With this association we would like to capitalize on his popularity
and strengthen our reach in the entire north zone."
The brand campaign
featuring Diljit will go live very soon.
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