March 26, 2017
Actor Tiger Shroff's newly launched active lifestyle brand Prowl has
partnered with Cure.fit, a health and wellness startup to co-create an exclusive
workout format.
The workout, which comprises a unique mix of combat,
dance, and functional fitness done to foot-tapping music, will be available for
all members of cult.fit, the fitness vertical of Cure.fit.
Tiger had
recently launched his active lifestyle brand Prowl, which is a result of his
association with Mojostar, a celebrity-driven house of brands.
"I have
co-created and co-own Prowl. As part of this collaboration with Cure.fit, along
with the master trainers at Cult, I have co-curated a unique and fresh workout.
I am extremely delighted to partner with Cure.fit," Tiger told IANS in an email
interview.
The Prowl workout will be led by Tiger, a well-regarded
fitness enthusiast, athlete, and ace dancer.
The workout, a dance fitness
routine, has been exclusively devised by Cult.fit's master trainer Shwetambari
Shetty and Tiger.
Mukesh Bansal, Co-founder, Cure.fit, said: "Cult's
ethos has always been to break free from the monotony of dull workouts and keep
yourself motivated to stay fit, the fun way."
Earlier this month, Prowl's
range of functional yet highly-stylish clothing and accessories, which allow
today's always-active individuals to smoothly transition from one activity to
another without compromising on the style, was launched.