March 17, 2017
Sony Pictures International Productions is now making a foray into
regional cinema in India with Malayalam superstar and actor Prithviraj
Sukumarans maiden home production.
Helmed under the banner Prithviraj
Productions, co-founded by Prithviraj with his wife and former journalist
Supriya Menon, it will be their first home production and is set to start
rolling by mid-April 2018.
"We have been looking for the right
opportunity to break into the fast-growing regional Indian markets," Laine
Kline, Head of Sony Pictures International Productions, said in a statement.
"In this partnership with Prithviraj, we've found the perfect entry," Kline
added.
"When it comes to Malayalam cinema, which is the fastest growing
industry, we couldn't have found a better partner than Prithviraj," said Vivek
Krishnani, Managing Director, Sony Pictures Entertainment, India.
Krishnani added: "He is hands down one of the most versatile actors in the
country with an enviable body of work that spans across all genres and has
consistently pushed the boundaries of Malayalam cinema."
Prithviraj is
excited about the partnership.
"In more ways than one, I believe it's a
landmark event for Malayalam film industry. Sony Pictures, the international
studio behind iconic blockbusters and entertainers like '2012', the 'Spider-Man'
franchise and most recently 'Jumanji', ramped up its local production with
'Padman' early this year and is now stepping into the small and dense world of
Malayalam cinema.
"What makes this partnership doubly exciting is the
nature of the film that we're producing together...More announcements about this
partnership and our first film will soon follow," he said.