March 13, 2017
Brazilian brand Melissa, famed for its "fashionable shoes", opened doors to
its first ever flagship store at the DLF Promenade Mall here with Bollywood
fashionista Vaani Kapoor adding glamour to the event.
The international
brand with presence in over 96 countries including key fashion cities such as
New York, London, and Hong Kong has finally opened its doors in India.
The new 1,454 square foot retail space is the Brazilian eco-friendly label's
first exclusive business outlet in India.
"The new Melissa flagship store
gives us the opportunity to tap into the Indian retail space with a new and
innovative fashion product. We are a one of a kind brand, dealing in
eco-friendly 100 percent recyclable shoes, made of specially-developed Melflex
plastic," said Ruchi Sally, Managing Director, ENVIABLY ME INDIA Pvt. Ltd, the
exclusive franchisee of Melissa in India.
Looking ahead, Melissa would
soon launch additional stores in New Delhi and Mumbai later this year, she said,
adding that store locations are an important aspect for Melissa and the brand
would be very selective in choosing the right locations for opening new stores.
"I think people are already excited about it because India is no more a
country where people are not well travelled. Most of the people are already
travelled. We night be new to the India market but for the fans of Melissa who
are there in India, its not new," Ruchi told IANS.
International design
bramd Vivienne Westwood, one of the champions of fashion sustainability, has
been collaborating with the brand since 2008. The brand also collaborates with
Karl Lagerfeld, Jean Paul Gaultier and many more.
The store will stock
styles from Melissa's core womena¿s collection, a range for baby girls as well
as its collaborations with designers.