Tiger Shroff makes entry into active lifestyle business
Mumbai
February 13, 2017
Actor Tiger Shroff has forayed into the active lifestyle
business space with the brand PROWL.
The brand is jointly created and
owned by Tiger and Mojostar. This is the first brand launch, for Mojostar, which
is creating a house of lifestyle brands with celebrities, read a statement.
PROWL is a brand targeting young consumers who lead a high activity
lifestyle, and are constantly on the move. It aims to provide functional yet
highly stylish clothing and accessories to fit the target consumer's active
lifestyles.
"I am a part of creating this brand and it feels great to be
involved with everything and at every stage. This brand is a reflection of my
identity and this is how I live. I love to be active through the day, which is
why I want to wear something that is stylish, looks good, and yet gives me the
freedom of uninhibited movement," said Tiger.
Mumbai
February 13, 2017
Actor Tiger Shroff has forayed into the active lifestyle
business space with the brand PROWL.
The brand is jointly created and
owned by Tiger and Mojostar. This is the first brand launch, for Mojostar, which
is creating a house of lifestyle brands with celebrities, read a statement.
PROWL is a brand targeting young consumers who lead a high activity
lifestyle, and are constantly on the move. It aims to provide functional yet
highly stylish clothing and accessories to fit the target consumer's active
lifestyles.
"I am a part of creating this brand and it feels great to be
involved with everything and at every stage. This brand is a reflection of my
identity and this is how I live. I love to be active through the day, which is
why I want to wear something that is stylish, looks good, and yet gives me the
freedom of uninhibited movement," said Tiger.
Tags: Tiger Shroff