February 8, 2017
Superstar Shah Rukh Khan on Thursday showed support for Prime
Minister Narendra Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a
portable bin for users of Hyundai cars.
It was launched under Hyundai
Motor India Limited's 'Swachh Move' that supports Modi's cleanliness campaign.
"'Swachh Can' is a simple yet powerful idea and I would like to request
every single car owner to go ahead and use it and play their role in the Clean
India Movement," Shah Rukh, dressed in a black and white suit with a waistcoat,
said at the Auto Expo at the India Expo Mart in Greater Noida, on Thursday.
Shah Rukh, also the Hyundai Corporate Brand Ambassador, has even taught his
youngest son AbRam to focus on cleanliness and be a part of the cleanliness
movement.
YK Koo, Managing Director and CEO, Hyundai Motor India Ltd,
said: "We recently conducted a survey of car owners and found 98 per cent
respondents care about cleanliness of outside infrastructure such as streets,
and more than 95 per cent respondents favoured they would prefer a portable
covered bin inside the car in which waste items could be disposed off. This led
us to innovation of 'Swachh Can."
Starting from March 1, the Hyundai
product line-up will come with a factory-fitted 'Swachh Can'.