February 8, 2017
Bollywood actress Madhuri Dixit has been named ambassador for
pest control brand Mortein's Insta range of liquid vapourisers with faster
protection against dengue.
"Every mother desires 100 per cent protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein, a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes," Madhuri said in a statement.
In its 25th year of launch, Mortein has announced this alliance to create a larger awareness about the menacing mosquito threat. It has the tagline 'Mom aur Mortein Sabse Tez'.
Sukhleen Aneja, Chief Marketing Officer, Marketing Director, South Asia, RB Hygiene Home, said: "Madhuri exemplifies the contemporary Indian mother who is always on a lookout for a faster and an effective solution to protect her family from diseases.
"We believe Madhuri will inspire mothers across the nation to choose a 100 per cent faster solution against vector-borne diseases."