Zero tolerance for gender prejudices: 'Pad Man' co-producer
Mumbai
February 6, 2018
It's not such an easy journey to make for a woman in
Bollywood, says Prernaa Arora, who has established her name as a producer with
two back-to-back hits "Rustom" and "Toilet: Ek Prem Katha" to her credit. As her
third project "Pad Man" is about to be unveiled, she looks at the future not as
a female producer but as direct competition for the other Bollywood producers.
Prernaa's father Virendra Arora was a producer to reckon with. But she had
to start from scratch. There were no successful female producers before her.
Except maybe Shabnam Kapoor.
"Yes, I've heard of her. This is a very
tough job for a woman. There are no female producers per se, unless you count
the actresses like Priyanka Chopra and Anushka Shrma who have turned producer
after attaining success as actors," Prernaa said.
Prernaa had no such
transitional plans. "It was straight to production for me. Luckily, I started
with a superstar as disciplined and generous as Akshay Kumar sir in 'Rustom'. It
can't get any better than him."
On the journey ahead, she said: "No one
is going to be extra-kind to you just because you are a woman producer. It's all
for himself or herself in the entertainment industry. And I'm proud to say I am
making my way through my chosen profession without having to play the feminine
card."
She has no patience with gender discrimination.
"One hears
so much these days about women in the entertainment business being exploited. Of
course, there are Harvey Weinsteins in Bollywood too. One of my ambitions is to
make our film industry a safe place for women to work in," she said.
A
part of her dream scheme to eradicate gender discrimination is to do films that
address themselves to the issue of discrimination.
"'Pad Man' is about
menstrual hygiene, a topic that a large population of our women shy away from
addressing. We hope to open up a debate, eliminate the inhibitions that obstruct
a healthy conversation on the subject of sanitary napkins.
"Thanks to the
presence of Akshay sir in 'Pad Man' and R. Balki sir as our director, so many
known faces have come forward to promote our cause. This is the kind of cinema I
want to do."
On the anvil are projects with Shah Rukh Khan, Ranveer
Singh, Varun Dhawan, Shahid Kapoor.
"And why are you forgetting Aishwarya
Rai Bachchan and Deepika Padukone, the female superstars of Bollywood ? They are
both playing the lead for my productions in solidly-written films that do
justice to their presence. I'll never produce a film where the woman is weak,
whiny or wimpy, because that's not the way I am in real life."
Mumbai
February 6, 2018
It's not such an easy journey to make for a woman in
Bollywood, says Prernaa Arora, who has established her name as a producer with
two back-to-back hits "Rustom" and "Toilet: Ek Prem Katha" to her credit. As her
third project "Pad Man" is about to be unveiled, she looks at the future not as
a female producer but as direct competition for the other Bollywood producers.
Prernaa's father Virendra Arora was a producer to reckon with. But she had
to start from scratch. There were no successful female producers before her.
Except maybe Shabnam Kapoor.
"Yes, I've heard of her. This is a very
tough job for a woman. There are no female producers per se, unless you count
the actresses like Priyanka Chopra and Anushka Shrma who have turned producer
after attaining success as actors," Prernaa said.
Prernaa had no such
transitional plans. "It was straight to production for me. Luckily, I started
with a superstar as disciplined and generous as Akshay Kumar sir in 'Rustom'. It
can't get any better than him."
On the journey ahead, she said: "No one
is going to be extra-kind to you just because you are a woman producer. It's all
for himself or herself in the entertainment industry. And I'm proud to say I am
making my way through my chosen profession without having to play the feminine
card."
She has no patience with gender discrimination.
"One hears
so much these days about women in the entertainment business being exploited. Of
course, there are Harvey Weinsteins in Bollywood too. One of my ambitions is to
make our film industry a safe place for women to work in," she said.
A
part of her dream scheme to eradicate gender discrimination is to do films that
address themselves to the issue of discrimination.
"'Pad Man' is about
menstrual hygiene, a topic that a large population of our women shy away from
addressing. We hope to open up a debate, eliminate the inhibitions that obstruct
a healthy conversation on the subject of sanitary napkins.
"Thanks to the
presence of Akshay sir in 'Pad Man' and R. Balki sir as our director, so many
known faces have come forward to promote our cause. This is the kind of cinema I
want to do."
On the anvil are projects with Shah Rukh Khan, Ranveer
Singh, Varun Dhawan, Shahid Kapoor.
"And why are you forgetting Aishwarya
Rai Bachchan and Deepika Padukone, the female superstars of Bollywood ? They are
both playing the lead for my productions in solidly-written films that do
justice to their presence. I'll never produce a film where the woman is weak,
whiny or wimpy, because that's not the way I am in real life."
Tags: Priyanka ChopraAnushka SharmaAkshay KumarR. BalkiShahrukh KhanVarun DhawanRanveer SinghShahid KapoorAishwarya RaiDeepika PadukonePad ManToilet: Ek Prem KathaRustom