Bollywood trend analysts hail decision to defer 'Pad Man' release
Mumbai
January,19 2018
As the Bollywood superstar Akshay Kumar rescheduled the
release of his upcoming film "Pad Man" to avoid its clash with the much-awaited
magnum opus of Sanjay Leela Bhansali -- "Padmaavat", trend analysts said the
decision will help both movies in terms of box office numbers.
On Friday
evening, Akshay, along with Bhansali, announced at a press conference the
decision to shift the release date of his film from January 25 to February 9,
"so that 'Padmaavat' can get a solo release".
Akshay said: "At the
moment, stakes of 'Padmaavat' are very high. SLB is a dear friend. We can come
out together but their need is greater. I can understand what he is going
through."
Asked if such changes would affect the box office prospects,
trend analyst Komal Nahata told IANS: "The shift of release date helps optimise
the numbers at the box office. Since there is a window of two weeks, the films
will not cut into each other's business."
Agreeing with Nahata, another
trend analyst Atul Mohan said: "Clash of two big films is never welcome, because
both films suffer at the box office. So yes, it is a good decision, a wise one."
Nahata added: "If we look at the whole issue from the viewpoint of
exhibitors, they are better placed now. Comparing two films, 'Padmaavat' would
have been the first choice of any exhibitor and not 'Pad Man'.
"So, I see
the decision of rescheduling the release as a positive change for 'Pad Man' from
the box office collection point of view."
On the other hand, the release
date of Neeraj Pandey's "Aiyaari", starring Siddharth Malhotra and Manoj
Vajpayee, which was earlier scheduled to reach the public on January 25, had
been shifted to February 9, to avoid the clash with "Pad Man".
But now,
"Aiyaari" will not only clash with "Pad Man" but also with "Sonu Ki Titu Ki
Sweety" releasing the same day.
Now that "Pad Man' is releasing on
February 9, will it not suffer due to the clash with "Pad Man" and "Sonu Ki Titu
Ki Sweety"?
"Yes," said Mohan. "It will suffer and that is really
unfortunate because 'Ayaari' first revealed their release date and then 'Pad
Man' came. Though I see no reason not to announce the date in advance, because
the whole marketing and promotion of the film work around it, one should be very
careful about choosing a release date."
"Also, after the release of the
trailer of a film, one cannot delay the release more than a month because of two
reasons -- firstly, the audience loses interest in watching it unless it is a
'Khan' film, and secondly, it loses the freshness and relevance," he explained.
Mumbai
January,19 2018
As the Bollywood superstar Akshay Kumar rescheduled the
release of his upcoming film "Pad Man" to avoid its clash with the much-awaited
magnum opus of Sanjay Leela Bhansali -- "Padmaavat", trend analysts said the
decision will help both movies in terms of box office numbers.
On Friday
evening, Akshay, along with Bhansali, announced at a press conference the
decision to shift the release date of his film from January 25 to February 9,
"so that 'Padmaavat' can get a solo release".
Akshay said: "At the
moment, stakes of 'Padmaavat' are very high. SLB is a dear friend. We can come
out together but their need is greater. I can understand what he is going
through."
Asked if such changes would affect the box office prospects,
trend analyst Komal Nahata told IANS: "The shift of release date helps optimise
the numbers at the box office. Since there is a window of two weeks, the films
will not cut into each other's business."
Agreeing with Nahata, another
trend analyst Atul Mohan said: "Clash of two big films is never welcome, because
both films suffer at the box office. So yes, it is a good decision, a wise one."
Nahata added: "If we look at the whole issue from the viewpoint of
exhibitors, they are better placed now. Comparing two films, 'Padmaavat' would
have been the first choice of any exhibitor and not 'Pad Man'.
"So, I see
the decision of rescheduling the release as a positive change for 'Pad Man' from
the box office collection point of view."
On the other hand, the release
date of Neeraj Pandey's "Aiyaari", starring Siddharth Malhotra and Manoj
Vajpayee, which was earlier scheduled to reach the public on January 25, had
been shifted to February 9, to avoid the clash with "Pad Man".
But now,
"Aiyaari" will not only clash with "Pad Man" but also with "Sonu Ki Titu Ki
Sweety" releasing the same day.
Now that "Pad Man' is releasing on
February 9, will it not suffer due to the clash with "Pad Man" and "Sonu Ki Titu
Ki Sweety"?
"Yes," said Mohan. "It will suffer and that is really
unfortunate because 'Ayaari' first revealed their release date and then 'Pad
Man' came. Though I see no reason not to announce the date in advance, because
the whole marketing and promotion of the film work around it, one should be very
careful about choosing a release date."
"Also, after the release of the
trailer of a film, one cannot delay the release more than a month because of two
reasons -- firstly, the audience loses interest in watching it unless it is a
'Khan' film, and secondly, it loses the freshness and relevance," he explained.
Tags: Akshay KumarSanjay Leela BhansaliNeeraj PandeySidharth MalhotraPadmaavatAiyaary Sonu Ke Titu Ki Sweety