January 9, 2018
Actor Nikolaj Coster-Waldau, known for his role of
Jaime Lannister in TV series "Game of Thrones", has been announced as the global
brand ambassador of the male grooming brand LOréal Paris Men Expert.
Excited for his new role, the actor said in a statement: "I'm absolutely on-board with Men Expert's ethos of being the best man you can be, at any age. Their goal to have a positive influence on men's daily lives, through grooming expertise, philanthropy and everything they support as a brand, speaks to me and the projects I take on personally.
"It's a great honour, and challenge, to stand for men to keep aiming for their best, through the years."
Pierre-Emmanuel Angeloglou, L'Oréal Paris Global Brand President, says if there is a definition of an everyman hero, it is Coster-Waldau.
"He is a real match for Men Expert. Beyond his range as an actor, he is generous with his fame and his time, using his platform on one of the world's biggest series to advocate for progress. We're thrilled to welcome an actor of talent, and a man of integrity to Men Expert, the brand making skincare innovation accessible for our everyday heroes," said Angeloglou.
Apart from his acting role, Coster-Waldau also advocates for climate action and for gender equality.