November 20, 2017
Actress Alia Bhatt, known for making fashion statements at
red carpet galas and for setting style trends through her movies, says it makes
a difference to have a stylist, but a person's look depends on how he or she
Alia has invested in the fashion-tech startup StyleCracker, a platform that connects users to leading stylists.
"Style and fashion is not just about the way you look, it's about the way you feel. What I liked about the platform is that it's bridging the gap between the individual and the expert. You may have an inherent sense of style but may need some help to put it together," Alia said in a statement.
"You may not have the time to work on a look for a business meeting or dinner that is very important to you. I know how much of a difference it makes to have a stylist," she added.
Dhimaan Shah, Co-founder and Managing Director of the portal, said fashion matters and people want to "look good".
"People also get hassled and confused by all the opinions and choices available to them. We want to make everyone's life simple, stylish and stress free and we are thrilled to have Alia partner with us on this journey and share the common goal of empowering people to be the best version of themselves," said Shah.