October 18, 2017
Bollywood actor Rajkummar Rao has urged Mumbai residents to
contribute to share happiness and help brighten the Diwali festivities for the
needy.
Rajkummar, who has been promoting his movie "Shaadi Mein Zaroor
Aana" nowadays, said in a statement: "I believe that the festival of Diwali is
about sharing happiness with everyone in the community, especially with the less
fortunate."
He has lent support to Radio City's crowd funding campaign
'Diwali Ek Rupaye Wali', in association with the NGO, Ketto. Inspired by real
life human stories, the FM station has pledged to support causes ranging from
women empowerment, community development, health to helping the physically
challenged.
"'Diwali Ek Rupaye Waali' is an amazing initiative to make
Diwali happy and prosperous for the underprivileged. I personally support the
cause and urge everyone to contribute a minimum of 1 rupee, like I did, because
your 1 rupee can make a difference to light up faces and dreams of Mumbaikars.
Wish you a happy and a prosperous Diwali."
The fund raising campaign will
address the requirements of the people who are striving for the welfare of the
needy.
The campaign strives on fulfilling the dreams of 5 people Gauri,
Shahbaz Khan, Tabrez Khwaja, Rajan Nair and Ravi Kumar, where one wants to build
shelter for children in Kamathipura, one wants to conduct workshops for little
ones in Dharavi, one wants to provide free ambulance service to one wanting to
buy a DSLR to teach photography to children in the hospital.
Kartik
Kalla, Executive Vice President and National Head, Programming, Marketing and
AudaCITY, Radio City 91.1 FM said: "Radio has the impact and the potential to
reach out to the masses and we want to leverage this to promote the true essence
of Diwali."
Through another campaign, 'Radio City Ke Patake', they "want
to educate people to look beyond crackers this festive season and inculcate the
culture of a safe and pollution-free Diwali".