Sep 06, 2017
Bollywood megastar Amitabh Bachchan and
veteran actress-politician Hema Malini have featured in
"Vaadi-e-Kashmir", a short film aimed at spreading the message of
"As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the valley," Hema, who has also curated the film, said in a statement.
"Vaadi-e-Kashmir", which captures the valley's beauty and people, is supported by KENT RO Systems Ltd, and has music and lyrics by Shankar-Ehsaan-Loy and Gulzar. It is directed by filmmaker Pradeep Sarkar and conceptualised by Praveen Kenneth, Chairman - Law & Kenneth Saatchi & Saatchi.
Talking about his experience of shooting the film over two weeks in Kashmir, Sarkar said in statement: "Falling in love at the age of 62 years is possible... It happened to me when I went and met Kashmir. Though it was my first trip to Kashmir, it seemed like I knew the place."
"The warm and friendly people just make you feel at home instantly. In this film, I tried to capture her beauty... but I want to go back to capture her beauty unawares -- and also to know her a little better. Believe it, we all need to know her a little better."
Amitabh gives a key message at the start of the movie, which showcases Kashmir's mountains, greenery and shikaras.
The vision of the six minutes long film is to make our brothers and sisters in Kashmir feel that the rest of the country stands with them and also open many more doors to bring us closer to one another, said Mahesh Gupta, Chairman - KENT RO.
"Vaadi-e-Kashmir" also calls viewers to log on to www.dilsekashmir.com, a platform for the people across the nation to send a message of love to the people of Kashmir.