Didn't expect 'Hawayein' to become huge so quickly: Pritam
Mumbai
July 28, 2017
Popular music composer Pritam
Chakraborty says he did not expect the latest song "Hawayein" from the
Shah Rukh Khan-starrer "Jab Harry Met Sejal" to gain popularity so
"quickly" after its release.
Sung by Arijit Singh, the song was released on Wednesday and became the
most streamed track within 24 hours of its release on YouTube after
being viewed 9,808,829 times, read a statement from Sony Music India.
"When we released the song, I didn't know it would become so huge so
quickly. Before I even knew it, I was told that it had crossed these
massive numbers. I am extremely happy. Thank you for all the love,"
Pritam told IANS.
Hailing the popularity of the track, Sanujeet Bhujabal, Marketing
Director at Sony Music India, said: "This is a never-heard-before
phenomenon and we are delighted we were able to achieve it. This song
was a blockbuster on-arrival and the beautiful lyrics and the melody
stays with you long after you are done listening. We are extremely
proud of what we have been able to achieve. It's a team effort."
Also featuring actress Anushka Sharma, "Jab Harry Met Sejal" is slated
to release on August 4.
Mumbai
July 28, 2017
Popular music composer Pritam
Chakraborty says he did not expect the latest song "Hawayein" from the
Shah Rukh Khan-starrer "Jab Harry Met Sejal" to gain popularity so
"quickly" after its release.
Sung by Arijit Singh, the song was released on Wednesday and became the
most streamed track within 24 hours of its release on YouTube after
being viewed 9,808,829 times, read a statement from Sony Music India.
"When we released the song, I didn't know it would become so huge so
quickly. Before I even knew it, I was told that it had crossed these
massive numbers. I am extremely happy. Thank you for all the love,"
Pritam told IANS.
Hailing the popularity of the track, Sanujeet Bhujabal, Marketing
Director at Sony Music India, said: "This is a never-heard-before
phenomenon and we are delighted we were able to achieve it. This song
was a blockbuster on-arrival and the beautiful lyrics and the melody
stays with you long after you are done listening. We are extremely
proud of what we have been able to achieve. It's a team effort."
Also featuring actress Anushka Sharma, "Jab Harry Met Sejal" is slated
to release on August 4.
Tags: Pritam ChakrabortyShahrukh KhanJab Harry Met Sejal