Mumbai
Apr 20, 2017
National Film Award winning lyricist Amitabh Bhattacharya has penned a song for Sony YAY!, a new children's entertainment channel by Sony Pictures Networks.
Titled 'YAY philosophy', the song features the channel's brand ambassador and actor Tiger Shroff, read a statement.
'It's very rare that you come across a project that's true to its nature and it's audience. Sony YAY! ticks both these boxes,' Bhattacharya said.
He added: 'When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song.'
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