Anushka Sharma's new fashion line draws inspiration from Suppandi
Mumbai
May 9, 2018
Remember Suppandi, the popular character from the Tinkle
comics universe? In an effort to popularise Indian pop culture and celebrate it
globally, actress Anushka Sharma has sought design inspiration from Suppandi for
the spring-summer collection line of her label NUSH.
For Anushka, reading
comics was an integral part of her growing up years. Suppandi, who was presented
as a well-meaning village simpleton inadvertently caught up in everyday
adventures, was one of her favourite characters.
NUSH and Tinkle Comics
have collaborated on this endeavour to bring out a cool and comfortable fashion
collection, comprising tops and dresses.
The actress will actively
promote the Suppandi clothing line not just in India but globally.
"While
we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will
re-ignite fond recollections of childhood for many people," Anushka said in a
statement.
"Suppandi was my (imaginary) buddy as I would gobble up comics
featuring him on lazy summer afternoons. I wanted to flesh out his place in our
happy childhood memories with the brand's summer collection, and we have worked
at retaining the simple, comfortable element of Suppandi in his line," she
added.
The line will be available from Wednesday.
"This Nush x
Suppandi collection is reminiscent of all those lazy summer afternoons we spent
reading stories of India's favourite simpleton. The collection brings back the
innocence and joy of childhood while also being contemporary and chic," said
Sanjay Dhar, President, Amar Chitra Katha.
Mumbai
May 9, 2018
Remember Suppandi, the popular character from the Tinkle
comics universe? In an effort to popularise Indian pop culture and celebrate it
globally, actress Anushka Sharma has sought design inspiration from Suppandi for
the spring-summer collection line of her label NUSH.
For Anushka, reading
comics was an integral part of her growing up years. Suppandi, who was presented
as a well-meaning village simpleton inadvertently caught up in everyday
adventures, was one of her favourite characters.
NUSH and Tinkle Comics
have collaborated on this endeavour to bring out a cool and comfortable fashion
collection, comprising tops and dresses.
The actress will actively
promote the Suppandi clothing line not just in India but globally.
"While
we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will
re-ignite fond recollections of childhood for many people," Anushka said in a
statement.
"Suppandi was my (imaginary) buddy as I would gobble up comics
featuring him on lazy summer afternoons. I wanted to flesh out his place in our
happy childhood memories with the brand's summer collection, and we have worked
at retaining the simple, comfortable element of Suppandi in his line," she
added.
The line will be available from Wednesday.
"This Nush x
Suppandi collection is reminiscent of all those lazy summer afternoons we spent
reading stories of India's favourite simpleton. The collection brings back the
innocence and joy of childhood while also being contemporary and chic," said
Sanjay Dhar, President, Amar Chitra Katha.
Tags: Anushka Sharma