Kriti Sanon announced as Bata's brand ambassador
Mumbai
April 23, 2018
Bollywood actress Kriti Sanon has been announced as the brand
ambassador of Bata India. It is after 21 years that the footwear brand has
finalised a Bollywood face post it's association with Rani Mukerji.
"Bata
is an iconic brand, and I have been a big fan of Bata shoes since early
childhood. So, I was delighted when Bata approached me to be the face of their
brand. And the delight turned into surprise when I saw the stylish and
fashionable collection that they have introduced for the women of today.
"It's amazing to see the new fashion-forward avatar of Bata and I am excited
about creating something special together. At heart, I am a Bata girl, who
subscribes to the brand motto Me & Comfortable with it," Kriti said in a
statement.
As Bata's new brand ambassador, she'll be seen promoting the
brand's newly launched Bata Red Label fashion collection along with their other
ranges.
"Kriti's creative talent, drive and her fresh approach to style
are the perfect match for Bata. We are very excited to have Kriti as the face of
brand Bata in India. Kriti is the perfect choice as she reflects Bata's
personality of being vibrant and authentic. She is easy-going with a high style
quotient, a quality which we greatly value at Bata. Something that makes her the
perfect role model for young Indians," said Thomas Archer Bata, Chief Marketing
Officer, Bata Shoe Organisation.
Mumbai
April 23, 2018
Bollywood actress Kriti Sanon has been announced as the brand
ambassador of Bata India. It is after 21 years that the footwear brand has
finalised a Bollywood face post it's association with Rani Mukerji.
"Bata
is an iconic brand, and I have been a big fan of Bata shoes since early
childhood. So, I was delighted when Bata approached me to be the face of their
brand. And the delight turned into surprise when I saw the stylish and
fashionable collection that they have introduced for the women of today.
"It's amazing to see the new fashion-forward avatar of Bata and I am excited
about creating something special together. At heart, I am a Bata girl, who
subscribes to the brand motto Me & Comfortable with it," Kriti said in a
statement.
As Bata's new brand ambassador, she'll be seen promoting the
brand's newly launched Bata Red Label fashion collection along with their other
ranges.
"Kriti's creative talent, drive and her fresh approach to style
are the perfect match for Bata. We are very excited to have Kriti as the face of
brand Bata in India. Kriti is the perfect choice as she reflects Bata's
personality of being vibrant and authentic. She is easy-going with a high style
quotient, a quality which we greatly value at Bata. Something that makes her the
perfect role model for young Indians," said Thomas Archer Bata, Chief Marketing
Officer, Bata Shoe Organisation.
Tags: Kriti SanonRani Mukerji