April 5,2018
Actress Kalki Koechlin, who has come up with her bag line in an association
with luxury brand Hidesign, says that she wanted to reflect some her aspects
with the range.
Kalki, known for her fierce, unconventional identity in
the industry, brought the same authenticity to her work with Hidesign.
"It was important for me to find the correct balance between my ideal creation
and reality of the market. Even though there are different styles of bags, they
have a theme running which is based on what I've learnt to value in life over
time; dancing inside, freedom with responsibility, remembering we are
earthlings, borrowers of the planet, the value of being different.
"I
really wanted every bag in this collection to reflect some aspect of me," Kalki
told IANS.
Designed in collaboration with Hidesign's founder Dilip Kapur,
the collection comprises of everything from fun everyday backpacks to chic party
bags.
Kalki, known for her fierce, unconventional identity in the
industry, brought the same authenticity to her work with the brand.
Kapur
knows Kalki's family for years and he says that it's a pleasure working with
her.
"I have known Kalki's family for years and it is a pleasure to work
with someone, who understands where the brand comes from, what we believe in,
and represents the kind of woman our customers aspire to be - ambitious,
independent and glamorous," said Kapur.
Kalki was extremely hands-on
throughout the designing and sampling phase, developing new perforated and waxed
nubuck leathers, also pushing the brand to experiment with bold colours such as
‘Cardinal', ‘Rust' and ‘Metallic Gold'.
In terms of shapes, the
collection has a wide range from day to night bags, which highlight Kalki's
sometimes relaxed, thoughtful lifestyle to statement pieces for her dazzling
nights out.