Amitabh gives A-Capella twist to 'Sar jo tera chakraaye'
Mumbai
March 22, 2017
The iconic song "Sar jo tera chakraaye" from the 1957 film "Pyaasa" has
got an A-Capella twist by megastar Amitabh Bachchan for a special music video.
The veteran actor sang and shot for this unique recreation for Navratna Cool
Oil earlier this year. It has been digitally released on Youtube.
"Dangal" director Nitesh Tiwari, who was behind the camera for this video, said
in a statement: "Amitabh Bachchan got instantly enthusiastic on learning about
this idea and promptly agreed to lend his voice to this experimentation.
"It has been a wonderful experience for all of us and we have released the music
digitally to connect better with today's consumers who are digitally active and
also love Bollywood music."
For the uninitiated, A-Capella is group or
solo singing in choral style which is without instrumental accompaniment. In
this, the background music is usually created by beats made by the human mouth,
usually one linking to the other one, like hitting the floor, then the desk,
then the wall to make a beat that goes together, while actually singing the
song.
Tiwari added: "The music format of A-capella is growing in
popularity among the young music lovers of today. We found that the rhythm of
A-Capella style of singing has a very direct correlation with the rhythmic
sounds and actions created by barbers while giving relaxing 'champis' to their
clients."
The video is created by Leo Burnett Orchard.
Harsha V
Agarwal, Director, Emami Limited, said the song "Sar jo tera chakraye" was
chosen as the song and its portrayal of a barber offering a relaxing massage has
a natural correlation with their brand.
Mumbai
March 22, 2017
The iconic song "Sar jo tera chakraaye" from the 1957 film "Pyaasa" has
got an A-Capella twist by megastar Amitabh Bachchan for a special music video.
The veteran actor sang and shot for this unique recreation for Navratna Cool
Oil earlier this year. It has been digitally released on Youtube.
"Dangal" director Nitesh Tiwari, who was behind the camera for this video, said
in a statement: "Amitabh Bachchan got instantly enthusiastic on learning about
this idea and promptly agreed to lend his voice to this experimentation.
"It has been a wonderful experience for all of us and we have released the music
digitally to connect better with today's consumers who are digitally active and
also love Bollywood music."
For the uninitiated, A-Capella is group or
solo singing in choral style which is without instrumental accompaniment. In
this, the background music is usually created by beats made by the human mouth,
usually one linking to the other one, like hitting the floor, then the desk,
then the wall to make a beat that goes together, while actually singing the
song.
Tiwari added: "The music format of A-capella is growing in
popularity among the young music lovers of today. We found that the rhythm of
A-Capella style of singing has a very direct correlation with the rhythmic
sounds and actions created by barbers while giving relaxing 'champis' to their
clients."
The video is created by Leo Burnett Orchard.
Harsha V
Agarwal, Director, Emami Limited, said the song "Sar jo tera chakraye" was
chosen as the song and its portrayal of a barber offering a relaxing massage has
a natural correlation with their brand.
Tags: Amitabh BachchanNitesh TiwariDangal