September 26, 2017
Popular singer Arijit Singh will perform here on November 12
to create awareness about mental health illnesses.
Mpower Minds, in its quest to create awareness and alleviate
stigmas around mental health illnesses, is presenting GenM, the music concert.
The brainchild of Neerja Birla and Ananya Birla, Mpower endeavours to be a
movement to affect change and proactively champion mental health causes, create
awareness, advocate prevention and provide services with a professional,
holistic and multi-disciplinary approach.
On World Suicide Prevention Day
on September 10, Mpower launched the Ear For You' Movement, striving towards
encouragement of dialogue on mental health issues.
With Arijit being the
flagbearer of the movement for this annual property, leaders from the
entertainment, business and sport domains will be in presence to support the
cause.
"We have launched GenM to be a music concert for young people and
to provide a platform to engage in meaningful dialogue on mental health, in a
fun and relatable way. At Mpower, we strongly believe in creating awareness and
eradicating stigma associated with mental health," Neerja, Founder and
Chairperson, Mpower Minds, said in a statement.
Ananya, Co-Founder and
Vice Chairperson, Mpower Minds, said: "I think #EarForYou is an important
movement for the youth, especially considering the pressures we face in today's
times.
"We aim to bring people together to pledge their willingness to
encourage dialogue around mental health issues. In that spirit, and with an aim
to create more awareness about this campaign we are introducing 'Mpower presents
Gen M', a concert that will see Arijit Singh live."
Arijit is thrilled to
be a part of this initiative.
"With everything happening in the world
right now, I believe that we all need to come together and stand up for causes
that truly affect us. Every voice matters and I'm lending mine too," he added.
Proceeds will be directed towards the Mpower Foundation.
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