Star-studded cinema reaped gold forTollwood (2016 in Retrospect)
Chennai, Dec 24
From superstar Rajinikanth's Tamil gangster drama 'Kabali'
to Mohanlal's Malayalam action-drama 'Puli Murugan', southern cinema thrived
on the business made by these biggies and at the same time also witnessed the
surprise hits of low-budget, content-driven films such as 'Pellichoopulu' and
'U-Turn'.
Telugu film stars such as Allu Arjun and Jr NTR ruled the roost
in 2016 but it was films such as 'Kshanam' and 'Pellichoopulu' that proved commercial
success is beyond star value.
According to distributor Krishnam Raju, the success of 'Pellichoopulu'
can make for a great 'case study'.
'A
lot of producers throw away money on star-centric films and the returns are
usually minimal, thanks to the high production cost. 'Pellichoopulu' was made
on a shoe-string budget and it was marketed aggressively with over a dozen pre-release
screenings which helped in generating buzz organically, and it worked in the
film's favour,' Raju told IANS.
In North America alone, Tharun Bhascker-directed 'Pellichoopulu'
raked in over Rs 6 crore, much to the surprise of the entire industry.
'Kshanam', another low-budget outing, from first-time director
Ravikanth Perepu, clicked at the box office, impressing audiences and critics
alike.
Allu Arjun's 'Sarrainodu', rumoured to be made on a budget
of Rs 45 crore, grossed over Rs 100 crore and ended up as a very successful
venture.
Jr
NTR delivered two hits - 'Nannaku Prematho' and 'Janatha Garage' - both proving
his box-office mettle.
Other Telugu hits include 'Soggade Chinni Nayana', 'Supreme',
'Express Raja' and 'Nenu Sailaja'. Telugu-dubbed film 'Bichagadu' ('Pichaikkaran'
in Tamil) surprised the trade by earning over 15 times its investment, said
trade sources.
Chennai, Dec 24
From superstar Rajinikanth's Tamil gangster drama 'Kabali'
to Mohanlal's Malayalam action-drama 'Puli Murugan', southern cinema thrived
on the business made by these biggies and at the same time also witnessed the
surprise hits of low-budget, content-driven films such as 'Pellichoopulu' and
'U-Turn'.
Telugu film stars such as Allu Arjun and Jr NTR ruled the roost
in 2016 but it was films such as 'Kshanam' and 'Pellichoopulu' that proved commercial
success is beyond star value.
According to distributor Krishnam Raju, the success of 'Pellichoopulu'
can make for a great 'case study'.
'A
lot of producers throw away money on star-centric films and the returns are
usually minimal, thanks to the high production cost. 'Pellichoopulu' was made
on a shoe-string budget and it was marketed aggressively with over a dozen pre-release
screenings which helped in generating buzz organically, and it worked in the
film's favour,' Raju told IANS.
In North America alone, Tharun Bhascker-directed 'Pellichoopulu'
raked in over Rs 6 crore, much to the surprise of the entire industry.
'Kshanam', another low-budget outing, from first-time director
Ravikanth Perepu, clicked at the box office, impressing audiences and critics
alike.
Allu Arjun's 'Sarrainodu', rumoured to be made on a budget
of Rs 45 crore, grossed over Rs 100 crore and ended up as a very successful
venture.
Jr
NTR delivered two hits - 'Nannaku Prematho' and 'Janatha Garage' - both proving
his box-office mettle.
Other Telugu hits include 'Soggade Chinni Nayana', 'Supreme',
'Express Raja' and 'Nenu Sailaja'. Telugu-dubbed film 'Bichagadu' ('Pichaikkaran'
in Tamil) surprised the trade by earning over 15 times its investment, said
trade sources.
Tags: Jr. NTRAllu ArjunPelli ChoopuluJanatha GarageSarrainodu